JAPAN: Shirokiya's Bargain Day

Whatever their private opinions of Christianity, Japanese shopkeepers are ardently in favor of Christmas. Tokyo's great Shirokiya's stores—rebuilt in glass and concrete after the earthquake of 1923—held a special Christmas sale last week. Colored lights hung from the balconies. On the third floor there was a huge Christmas tree, loaded with celluloid ornaments. Price tags on every table called attention to Shirokiya's bargain day—the managers are proud of the fact that they were the first store in Japan to adopt the one price system, now employ 1,300 people. There was a short-circuit in...

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