Press: Mothers' Guide

Publisher George Joseph Hecht of Parents' Magazine opened a safe in his Manhattan office one day last week, extracted a bulky sheaf of papers, handed it almost furtively to a trusted employe. If the bundle had contained gold Publisher Hecht would not have guarded it more zealously. It was a list of 50,000 mothers of pupils in more than 200 private and suburban schools in the New York metropolitan area. To those mothers Publisher Hecht sent the first monthly issue of his Metropolitan Mothers' Guide.

About the size of a theatre program with...

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