In Chicago one day last May, a short, round-stomached figure stepped from a Lincoln limousine bearing New York license NY, walked importantly into the offices of William Randolph Hearst's Herald & Examiner. Soon he wrote a letter to each & every Herex reporter which started: Gentlemen—These are hard times. . . .
Thus began the economy campaign of Managing Editor Victor Watson, fresh from the Hearstian New York American.
He slashed newshawks' out-of-town food & tipping allowances to $3 a day, directed them to ride in daycoaches in the daytime.
He combined the art and...
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