Business: White to Studebaker

"South Bend 3-7111."

''Atlanta calling Mr. Erskine."

"Who is calling in Atlanta?''

"Mr. Woodruff."

"Is that you Bob?"

"Yes, hello Russel. I have an important plan I want to talk over with you."

That, in effect, is the way it began, four weeks ago. Out of the telephone conversation a meeting was arranged in Manhattan. And out of the meeting last week came a plan by which Studebaker, subject to the formality of a stockholders' ballot, will acquire White Motor Co.*

White's vendor was its chairman, Robert Winship...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!