Business: Cheaper Coronas

Companion of the gardenia boutonniere, the $100 ringside seat, the Charvet cravat, Corona Coronas is the mellow smoke of plutocracy, the incense stick of happy days. Best known of U. S. quality cigars, it used to sell for 60¢. Last week Corona Coronas, sympathetically following most of its consumers into retrenchment, was offered at three for $1.

Similar adjustments were made in the price of other brands (Corona Perfectos, Bock Panetelas, Villar y Villar, Henry Clay, La Meridiana, La Vencedora, La Carolina) turned out by companies affiliated with American Tobacco Co. Cause...

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