Press: Maple Leaf Magazines

For 32 years Home Publishing Co. Ltd. wandered through the wheat deserts of western Canada building prestige and circulation for Western Home Monthly. Twelve months ago the firm decided it was time to enter the more fertile publishing fields of the populous East. With wheat at 50¢ a bu., Western Home Monthly (headquarters: Winnipeg) found its readers broke. The magazine "went national," guaranteed an A. B. C. circulation of 180,000 by October 1932, a boost of some 60,000 over the distribution it then had. With a whoop of delight, last week the publishers...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!