Business: Deals & Developments

Frigidaire v. Upstarts. The last five years have brought dazzling growth to the electric refrigeration industry. Production leaped from 390,000 units in 1927 to 965,000 last year. Public utility companies have pushed sales to their customers to build up power consumption. At the forefront of the expansion have been General Electric, Kelvinator, General Motors (Frigidaire), Westinghouse. Servel's Electrolux has led the gas field. During the Depression many a smaller manufacturing concern has added electric refrigerators as a profitable sideline. Examples: Crosley Radio Corp., Grigsby-Grunow Co. (radios), Wurlitzer Co. (musical instruments)—all concentrating...

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