Art: Live Models

The beautiful girls in the magazine advertising sections came alive last week. Heretofore they have been hired by the illustrators, advertising artists and photographers who immortalize them, chiefly through agents John Robert Powers and Walter Thornton, who collect a commission for being in touch with artists. Counting on their own touch, 300 of Manhattan's 2,000 models—men, women & children—last week broke with the agents, organized a co-operative Models' Guild, complete with lounging rooms.

One of those to come alive was the girl in blue in the new Chesterfield cigaret advertisements. Said...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!