The Press: Broken Mirror

It is never surprising to see a failing newspaper die. But last week a paper which had gained consistently in circulation and advertising since its owners acquired it last year, was put out of existence. The paper was the Detroit tabloid Mirror which Publishers McCormick & Patterson of the Chicago Tribune had taken from Bernarr Macfadden in part payment for Liberty, and upon which they had spent money lavishly.

In charge of the Mirror as publisher was Max Annenberg, hardboiled oldtime circulation wrangler for both McCormick and Hearst in Chicago. With his...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!