Business & Finance: Deals & Developments

Shredded Wheat For 35 years after a dyspeptic lawyer named Henry D. Perky saw another dyspeptic eating cooked whole wheat and helped himself to the idea, the course of Shredded Wheat Co. was profitable and untroubled. Many a visitor to Niagara Falls was shown through the model bakery by Shredded Wheat's Miss Blumreich and went home to add more dollars to the profits of Lawyer Perky's successors. In 1928 National Biscuit Co. bought Shredded Wheat, threw its huge organization into an effort to sell even more shredded wheat biscuits. Breakfast Food Manufacturer Will...

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