The Press: Ads In Funnies

Many a U. S. moppet has pestered his neighbors to buy a package of soap or bluing for 10¢. He rarely had to explain that he had answered "that ad in last Sunday's 'funnies.' " The fascinating advertisement in the comic section of his Hearstpaper had told him that for the proceeds of 24 sales, plus a small charge "for wrapping and mailing," he might have a marvellous motion picture machine; or a real cowboy suit. Enterprising little girls were offered talking dolls.

Until a year ago there was no other advertising...

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