Press: Time Marches Back

Five months ago TIME discontinued its Friday evening radio re-enactments of news events ("The March of Time") because Time, Inc. deemed that continued expenditure of $6,000 a week on radio advertising was not then justified (TIME, Feb. 29). Immediately a flood of protests from radio listeners engulfed Time, Inc. The number of protests was not huge as radio "fan mail" goes (22,231 letters). But the letters were distinguished by their uniform literacy (chief sources: business & professional men & women, students) and their emphatic insistence that "The March of Time" be continued...

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