Business: Dearer Radio

Advertisers seeking time on the air over N. B. C.'s WEAF and WJZ were told last week they would have to pay more than holders of old contracts. The new hourly rate (for 6 to .12 p. m.) is $900 against $730, half-hourly $562.50 against $468.75. N. B. C. explained that radio listeners have increased 120% in the metropolitan area since Feb. 1, 1929 without a corresponding change in rates. The means by which the rate of increase was ascertained were not divulged, nor was any statement made on whether there has been a...

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