Business & Finance: Deals & Developments

Price War? The motor industry, flushed with the excitement of its spring sales drive (TIME, April 4), denied that a price war began last week. But no sooner had the new Ford prices been announced than Chevrolet made slashes of from $10 to $55. Pontiac followed with reductions of from $20 to $50. In the higher brackets, Hupmobile made $100 to $200 reductions. Willys-Overland, with its six-cylinder roadster $45 under the Ford V-eight, said it would enter no price war. Rockne, Graham-Paige, Continental-de Vaux all said no...

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