There are in the U. S. more than 100 Negro weeklies, semi-weeklies & thrice-weeklies, but of many efforts to establish and maintain a Negro daily none has succeeded. Discerning Negro editors recognize several reasons, 1) In large cities big department stores do not want Negro trade, would not advertise in a Negro daily. 2) White dailies widely cover the Negro field. 3) Most neighborhood stores are slow to advertise anywhere, would choose a Negro paper last. In the face of such obstacles the Atlanta World last fortnight stepped up its publication from thrice-weekly...
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