Cinema: Hays Poll

Of prime concern to Motion Picture Producers & Distributors of America, Inc. is the fact that U. S. cinema attendance has declined about 30% in the last two years. Last week the organization took action. To the kind of people that Cinema Tsar Will Hays believes have lately begun to be interested in the cinema—bankers, editors, ministers, scientists, socialites, teachers, writers—were mailed 150,000 small blue leaflets, containing ballots. On each ballot were listed 34 species of cinema under six generic heads. Voters were asked to check their favorite kind of cinema, add...

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