Business: Sears to State Street

Six Chicago department stores doing an annual business of $155,000,000 in a full-page advertisement last week publicly welcomed a competitor to State Street. That the competitor would undersell them was self-evident, for the competitor was none other than Sears, Roebuck & Co., whose famed mail order catalog is indispensable in farm houses from Maine to New Mexico. But far-sighted storekeepers knew that Sears, Roebuck would bring to Chicago's Loop district many a shopper who had never bought there before, hoped thereby to gain more trade than they would lose.

First Sears store .in...

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