Business: Cunard's Panacea

U. S. shipmasters who have viewed with articulate alarm the "cruises to nowhere" sponsored by foreign lines, last week viewed with something akin to horror a new policy of Cunard Steamship Co. Cunard passengers would not be carried to "nowhere," but they would be carried elsewhere for hardly any cash fare at all.* Under an arrangement with Morris Plan Corp. of America, industrial moneylenders, Cunard inaugurated a system of installment plan transportation that would enable the wanderlusty to go to Europe for as little as $34 down.

Offering the plan as "a panacea for...

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