ITALY: Martini Triumph

Secretly special agents gathered evidence in Italy, France, Britain, Germany for five years. Even in New York polite young men dug up oldtime barkeeps, went from speakeasy to speakeasy writing down professional opinions. Last week these labors bore fruit when the Supreme Court of Appeals of Turin decreed that in future no Italian barman could sell or manufacture a drink known as a Martini cocktail unless it was confected from Martini & Rossi vermouth.

The court bluntly named as villains the vermouth manufacturing firms of Cinzano, Cora, Gancia, forbade them to manufacture...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!