Business: Britain's Bottle

Shortly after the Franco-Prussian war, in which he had shrewdly enriched himself by selling foodstuffs to the French, a formidable British wholesale grocer named John Johnston found himself surprisingly afflicted with dyspepsia. Disgusted by the remedies then in vogue, he chose to make a new one, out of beef. Bovril, in its squat, liquorish bottles, is now capitalized for £3,000,000, has £6,000,000 of assets including 1,300,000 acres of cattleland in the Argentine and 9,000,000 acres in Australia, where "Bovril" is the slang equivalent for applesauce or baloney. Last week, Bovril, Ltd. of London...

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