Cinema: Macy's v. Movies

Macy's v. Movies

Advertisements for R. H. Macy & Co., Manhattan department store, are bright and saucy, written to make Macy's underselling policy seem chic as well as thrifty. They have influenced other department store advertising, made Macy's publicity director and vice president, Kenneth Collins, who seven years ago taught freshman English at the University of Idaho, the highest paid advertising director in the U. S. Six weeks ago, in an article for Motion Picture Herald, Kenneth Collins told Editor Jerry Ramsaye what he thought...

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