The Press: Pictorial Sold

On the title page of Pictorial Review, on each sheet of its letterhead, is a rococo device: a scroll with the numeral "13" and a pencil, surrounded by a wreath. That trademark was adopted by a German named William Paul Ahnelt shortly after he founded Pictorial Review 32 years ago. It symbolized the $13 capital with which he started his dress pattern business upon coming to the U. S. Last week Founder Ahnelt. 67, sold his magazine, long rumored "for sale," but for how much more than $13, he did not reveal.

Buyers of...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!