Business & Finance: Chocolate Plum

. . . So we'll take our ease

In the balmy breeze

And our memories forget;

And live our lives

With a dozen wives

As a Hershey baronet.

—Princeton Song

Business has not been too good for Hershey Chocolate Corp. During the first nine months of 1931 its sales of chocolate bars (plain and nutty), of chocolate kisses, , cocoa, candy coating chocolate syrup and Cocoa-Milk beverage, were around 25% less than during the same period of 1930. The figures were $23,459,130 against $29,851,069. Nor has the...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!