When the incredible magazine which is now Ballyhoo was in preparation. Publisher George T. Delacorte Jr. wondered what to call it. He and Editor Norman Hume Anthony favored Hullabaloo for a title but were afraid it might infringe on the rights of Cartoonist Peter Arno whose book of last year bore that name. So they agreed on Ballyhoo. Discovering later that there was no objection to the use of Hullabaloo, Publisher Delacorte decided to have another magazine with that name before someone else could start competition to...
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