People, Nov. 9, 1931

"Names make news." Last week these names made this news:

The following story became public last week: Three months ago an Isotta-Fraschini salesman was twiddling his thumbs in the company's swank Manhattan showroom. An Isotta-Fraschini is not sold every day. A passerby stopped, peered in. When he came in and started inquiring about the one he liked, the salesman was courteous. When he pulled out a checkbook, asked for a pen, the salesman was startled. When he wrote out a check for $18,500, departed leaving directions that the car be sent to the New...

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