The Press: After Fortune

The first magazine in imitation of FORTUNE appeared last week. Its field: the men's & boys' clothing trade. Name: Apparel Arts, a quarterly, published in Manhattan by William Hobart Weintraub. Buyers of men's & boys' wear for retail stores will be asked to buy it at $1.50 the copy. Initial circulation: 7,500.

Same page size (11¼ x 14") as FORTUNE, printed on similar paper stocks (antique and coated), with colored cartographs and modernist photographs in the FORTUNE manner of stylized detail, it even carries its name and volume number on the binding in...

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