Cinema: Campaign

Theoretically, many persons who were cinemaddicts before the advent of talking pictures have since lost interest in moving pictures. To recapture their attention, and increase cinema attendance all over the U. S., the Motion Picture Producers and Distributors of America (Tsar Hays's organization) last week considered an unprecedented project: a $500,000 advertising campaign, recommending no particular pictures, all cinemas in general.

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