Business: Store War

Ever since 1925, Better Business Bureau of New York has frowned upon R. H. Macy & Co.'s advertising which proclaims the fact that Macy's (biggest department store in the U. S.) undersells its competitors. In 1926 Macy's resigned from the Bureau. The frowning continued.

A famed merchants' war came into the open last year when Gimbel Bros, through large advertisements, attacked the veracity of any statement about their being undersold. Last week a similar war flared up. Macy's advertisements bore the footnote : "It is Macy's policy to endeavor to undersell, by at least...

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