Every U. S. newspaper publisher knows that competition with a Hearstpaper on weekdays is one thing, on Sunday something entirely different. And no publisher knows it better than Col. Robert Rutherford McCormick, whose Chicago Tribune nearly doubles Hearst's Herald & Examiner in weekday circulation, but comes second on Sunday. Like any other competitor of Hearst, Publisher McCormick had not far to look for the reasons: 1) the famed Hearst Sunday comic increased last week to 16 pages; and more important 2) the gaudy Hearst Sunday magazine section, The American Weekly, which boasts...
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