In 1898 Bernarr Macfadden (then Kinistherapist Bernard Adolphus McFadden) invented a massaging device. To advertise it he brought out a 5¢ pamphlet consisting principally of a serial called "The Athlete's Conquest" with cover illustrations of "Professor B. McFadden in Classical Poses." The pamphlet far outsold the massager, became the Professor's chief interest as Physical Culture magazine.
In 1910 Physical Culture (price 15¢) announced "the principles for which we stand. . . . We are struggling for the complete annihilation of those terrible evils which curse humanity the world over: 1) prudishness...
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