Press: Anthony's Adlessness

An admixture of good buffoonery, high audacity, bad temper and bad taste appeared on newsstands this week in the form of Editor Norman Anthony's Ballyhoo, ballyhooed as the funny magazine devoid of advertising (TIME, May n). Much of the content was devoted to burlesques of familiar advertising campaigns. Therein lay most of its humor, most of its audacity, some of its bad taste. Examples:

1) A picture of an infant's bare backside, with the text: KEEP KISSABLE

. . WITH OLD COLDS. "Open up a pack of Old Colds. . . . Smell...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!