Business: Advertising v. Adversity

From the same Latin parents (ad and verto) come "advertising" and "adversity.'' Last week 2,300 disciples of the former heard how their noun may do much to drive from the land its unwelcome brother. Depression has brought advertising its problems, as it has to every other industry. Clients, frantically endeavoring to save money, are very apt to curtail advertising expenditures. Smart campaigns which in normal times would bring in great results may strike against locked purses and collapse. So an unusual gravity pervaded the convention...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!