THE PRESIDENCY: The Hoover Week: Apr. 27, 1931

Newsgatherers at the White House last week became aware of a new and determined effort to "humanize"' Herbert Hoover in the public mind. Whatever secrecy or subtlety there was in the attempt, was destroyed by Press stories citing items of a definite White House campaign.

Republican leaders anxious to enhance the President's personal popularity for 1932 were responsible for the "humanizing" effort. It was with "humanizing" well in mind that Theodore Goldsmith Joslin, longtime Washington newsgatherer, was chosen to succeed George Akerson (who also was a journalist) as chief White House secretary and...

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