The Press: Comeback

"I do not think there are any limits, other than physical, to the potential circulation of the present-day general magazine. It can reach 3,000,000 to 5,000,000. . . . Within the last six years. Collier's weekly has added about 1,400,000 readers. . . ."

If there was a note of pride in the precise voice that uttered those words to the Magazine Club in Manhattan last week, it was pride amply justified. The speaker was William Ludlow Chenery. It was six years since he had left the...

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