To the advertising world last week came annual prize day when the Harvard Graduate School of Business Administration handed out $10,000 and a gold medal. Money and medal came from a fund established in 1923 by the late Edward William Bok of the Ladies' Home Journal, the Florida bird-sanctuary, third-person autobiography. Awards are for excellence in various aspects of advertising endeavour. Cash-winners included:
Batten, Barton, Durstine & Osborn, Inc. ($1.000), for the institutional campaign of Baltimore & Ohio Railroad
("70,000 of us invite you to ride on our railroad." "The three Commandments...
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