Smart is the publication which can get the public to pay its promotion bills. Life did it last spring by "sponsoring" a campaign against Prohibition. Popular subscriptions brought in some $19,000 to pay for full-page advertisements in 23 newspapers (TIME, March 24). Last week World's Work tried a plan similar to Life's but somewhat more amorphous: it "sponsored" an expression of "confidence" in and "deep gratitude" to President Hoover a "unified and dramatic expression on the part of the nation's leaders." Over 5,000 letters signed by Editor Russell Doubleday were sent...
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