The Press: Dramatic Expression

Smart is the publication which can get the public to pay its promotion bills. Life did it last spring by "sponsoring" a campaign against Prohibition. Popular subscriptions brought in some $19,000 to pay for full-page advertisements in 23 newspapers (TIME, March 24). Last week World's Work tried a plan similar to Life's but somewhat more amorphous: it "sponsored" an expression of "confidence" in and "deep gratitude" to President Hoover —a "unified and dramatic expression on the part of the nation's leaders." Over 5,000 letters signed by Editor Russell Doubleday were sent...

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