The Press: Tide Change

As literary magazines review the books of the day, so has Tide reported monthly the noteworthy in Advertising -campaigns, copy, agencies, men. Founded three and a half years ago by TIME, Inc., Tide was purchased last week by a group of admen organized as Tide Publishing Co. President will be Everett R. Currier, of Currier & Harford, Ltd. and Currier & Ives. His principal associates will be Raymond Rubicam, president of Young & Rubicam Inc. as consulting editor; Philip Kobbe of Philip Kobbe, Inc. as promotion specialist. Present Tide Staff Writer Dexter...

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