When the green grass grows all around in U. S. Business, the Saturday Evening Post is the magazine that is head-of-the-house (Curtis Publishing Co.), that reaps most of the money from the long green grass which is Advertising.
Through its own analysts, salesmen and balance sheets, Curtis Co. can learn promptly, authoritatively what condition Business is in. Last month Advertising Director Fred A. Healy of the Curtis group (he has seven branch advertising managers under him) had these figures to contemplate:
Satevepost advertising first nine months of 1929 4,144 pp.
First nine months...