THE PRESIDENCY: The Hoover Week: Nov. 24, 1930

Twenty months tenancy of the highest office in the land have whitened the hairs at President Hoover's temples, put new lines in his face. Therefore the White House last week followed rule No. 7 for possible 1932 candidates (see col. 2) and personal Physician Capt. Joel Thompson Boone pronounced President Hoover fitter and more vigorous than when he finished his 1928 campaign.

¶ The President addressed the Association of National Advertisers, meeting in Washington (see p. 48). Some listeners thought they detected a trace of banter in his voice as he said: "Advertising...

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