Business & Finance: What Was In a Name

Oldest and largest of houses specializing in government bonds is C. F. Childs & Co. which in 1927 did a business larger than the total bond turnover on the Stock Exchange. Last week developments involving this firm gave rise to the saying that Mr. Childs is the first man to have sold his own name short with profit.

For many years Charles Frederick Childs, 54, was the head of C. F. Childs & Co. In May, 1928, he sold the firm to

American Co., San Francisco holding com pany. About a year later, American...

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