Business & Finance: What Was In a Name

Oldest and largest of houses specializing in government bonds is C. F. Childs & Co. which in 1927 did a business larger than the total bond turnover on the Stock Exchange. Last week developments involving this firm gave rise to the saying that Mr. Childs is the first man to have sold his own name short with profit.

For many years Charles Frederick Childs, 54, was the head of C. F. Childs & Co. In May, 1928, he sold the firm to

American Co., San Francisco holding com pany. About a year later, American...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!