Business: Violet Ray

In the Saturday Evening Post recently appeared a humorous story about an advertising agent who tried to sell a chocolate-maker the idea of advertising that his candy contained violet rays. Recent too have been stories that the Saturday Evening Post is contemplating a break with its tradition by the acceptance of cigaret advertising; that the Satevepost was turned down by American Tobacco Co. because of copy limitations imposed upon it.

Last week tobacco tycoons were discussing an advertising campaign about to be launched by American Tobacco Co., and advertising men, looking at the...

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