Business: Durant Again

In 1908 William Crapo Durant put together a half-dozen automobile companies, called them General Motors Co. of New Jersey. Three years later he was ousted from control. He immediately formed Chevrolet Company and by May 1916 was able to tell G. M. directors that once again he was in control. Five years later he was forced to tender his resignation. The greatest bull since Commodore Cornelius Vanderbilt was broke and jobless at the age of 60.

After this second exit from G. M., Mr. Durant started Durant Motors...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!