Medicine: Macfadden Peak

Shockheaded, Missouri-born Bernarr Macfadden, Manhattan physical culturist and body-love publisher, with his large family of daughters and 200 health pilgrims, traveled by special train last week from Manhattan to the foot of the Castle Crags, near Redding, northern California. They reached there on Mr. Macfadden's 62nd birthday. While the pilgrims watched, dignitaries of the Redding Chamber of Commerce disclosed a bronze plaque fixed to the central peak, and unveiled a $70,000 airplane beacon (which Mr. Macfadden had paid for). The plaque designated the mountain as Macfadden Peak (TIME, July 7) "in recogni- tion...

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