Business: Chapter in Soap

Last week in Manhattan many a prominent citizen, many an obscure citizen, and every soap dealer received an invitation reading in part: "The National Soap Sculpture Committee requests the honor of your presence at the sixth annual exhibition of small sculptures in white soap for the Procter & Gamble prizes. . . ." Well-informed citizens immediately recognized the contest as a clever advertising scheme proposed some years ago and put into execution by smart Publicist Edward L. Bernays. The idea was suggested by the quantity of soap sculptures which annually were sent to...

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