Business: Shadows Lengthen

The always interesting and sometimes startling question of what Mr. George Washington Hill and his American Tobacco Co. are likely to do next was last week answered when Lucky Strike's ''future shadow." suddenly expanded from the chin in which it originated and spread over the entire figure, monstrous, ominous, and exaggerated even to advertising's nth degree. For a long time the public had been accustomed to seeing, in Lucky, advertisements, a picture of a single-chinned man or woman casting a fat and double-chinned shadow, the moral being that by much smoking instead of...

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