Theatre: Playchoice

The gallery gods are dying. People who used to sit in the balconies at the Theatre, now prefer, at the same expense, to occupy the best seats in the gaudy shrines of Cinema. How to fill the emptying baloconies of Broadway's legitimate houses is a troublesome question to theatre managers.

An answer was suggested last week by John Krimsky of Manhattan, president of Playchoice, Inc. He advocated a subscription plan whereby balcony seats for picked plays would be sold at a discount from box-office prices—six plays for $10 perhaps. By the immemorial...

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