Theatre: Playchoice

The gallery gods are dying. People who used to sit in the balconies at the Theatre, now prefer, at the same expense, to occupy the best seats in the gaudy shrines of Cinema. How to fill the emptying baloconies of Broadway's legitimate houses is a troublesome question to theatre managers.

An answer was suggested last week by John Krimsky of Manhattan, president of Playchoice, Inc. He advocated a subscription plan whereby balcony seats for picked plays would be sold at a discount from box-office prices—six plays for $10 perhaps. By the immemorial...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!