The Press: Hearstiana

Hearstiana Last week in Exchanges, bi-monthly houseorgan of the Hearst press, fragments from the Publisher's pen were arranged under the head: "How Mr. Hearst Wants His Newspapers Made." Along with suggestions for economy (while joining the Hoover campaign to restore Business Confidence, Mr. Hearst has prudently been pruning his own organization) some journalistic fundamentals were also laid down. Excerpts:

"Let me say a word to the business managers. They are the Henry Fords of the institution. . . . They must see that there is no waste of money—not that there is not...

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