Business: Better Business

People once gulled by a false advertisement become less susceptible to legitimate ones. For this reason in 1911 the associated advertising clubs of the world decided they needed a committee to promulgate "Truth in Advertising." The next year they formed the National Vigilance Committee. In 1925 the N. V. C. was incorporated as the National Better Business Bureau, placed under the general managership of Edward L. Greene, remembered by oldtime collegians as '"Big Ed." half back and captain of the University of Pennsylvania football team in 1908, already known to Better Businessmen as manager...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!