Business: Better Business

People once gulled by a false advertisement become less susceptible to legitimate ones. For this reason in 1911 the associated advertising clubs of the world decided they needed a committee to promulgate "Truth in Advertising." The next year they formed the National Vigilance Committee. In 1925 the N. V. C. was incorporated as the National Better Business Bureau, placed under the general managership of Edward L. Greene, remembered by oldtime collegians as '"Big Ed." half back and captain of the University of Pennsylvania football team in 1908, already known to Better Businessmen as manager...

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