The Press: Circulation by Alcohol

It will be recorded that, in the eleventh year of its existence, Prohibition became a circulation-getter, instead of just a topic for debate, among U. S. magazines.

The Literary Digest is conducting a poll, with subscription blanks enclosed. The Pathfinder, more obscure, has already completed a poll (see p. 16). Plain Talk has been screeching about alcoholic conditions in Boston, Washington, Kansas, Minnesota—a campaign calculated frankly with a view to newsstand sales. Similarly Collier's magazine, which began a Wet series in 1928. Liberty's editorial this...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!