ITALY: Publisher's Wife Abroad

In Rome last week one Prince Pignatelli. scion of an illustrious line but himself a newshawk for William Randolph Hearst, wrote a short, restrained story which every Hearst editor was careful to print.

Had the subject been anyone else, the

Hearst technique would have produced some such headlines as this: Swanky Matron Leaves Husband With California Lolly pop, Swoops To Rome; Royalties Shoot the Works.

Instead, the Hearst American chastely headlined: Mrs. Hearst feted in Italy. Wrote Prince Pignatelli:

"A dinner dance was given here this evening in honor of Mrs. William Randolph...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!