ITALY: Publisher's Wife Abroad

In Rome last week one Prince Pignatelli. scion of an illustrious line but himself a newshawk for William Randolph Hearst, wrote a short, restrained story which every Hearst editor was careful to print.

Had the subject been anyone else, the

Hearst technique would have produced some such headlines as this: Swanky Matron Leaves Husband With California Lolly pop, Swoops To Rome; Royalties Shoot the Works.

Instead, the Hearst American chastely headlined: Mrs. Hearst feted in Italy. Wrote Prince Pignatelli:

"A dinner dance was given here this evening in honor of Mrs. William Randolph...

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