In Rome last week one Prince Pignatelli. scion of an illustrious line but himself a newshawk for William Randolph Hearst, wrote a short, restrained story which every Hearst editor was careful to print.
Had the subject been anyone else, the
Hearst technique would have produced some such headlines as this: Swanky Matron Leaves Husband With California Lolly pop, Swoops To Rome; Royalties Shoot the Works.
Instead, the Hearst American chastely headlined: Mrs. Hearst feted in Italy. Wrote Prince Pignatelli:
"A dinner dance was given here this evening in honor of Mrs. William Randolph...